For over four decades, Paula Scher has been at the forefront of graphic design. Having survived the male-dominated corporate music world in the 70s, she ran her own firm – Koppel & Scher – in the 80s and became the first female partner of the distinguished international design consultancy Pentagram in 1991.
Her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of global brands.
Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Microsoft, Bausch + Lomb, the Museum of Modern Art, the Metropolitan Opera, the New York City Ballet, the Detroit Symphony Orchestra, the New Jersey Performing Arts Center, the New York Botanical Garden, the United States Holocaust Memorial Museum and The Daily Show With Jon Stewart.
During the course of her career Scher has been the recipient of hundreds of industry honors and awards. Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the V&A in London, and the Centre Pompidou in Paris.
The limited edition poster for this event, shown opposite, is available to purchase here →
