Alice Tonge is a Creative Director at 4Creative, the multi-awarded in-house creative agency for Channel 4. Creative Review’s Agency of the Year 2013, they are known for consistently creating some of the most powerful, effective and creative work in advertising, brand identity and graphic design. Part production company, part creative agency, they are responsible for all branding and advertising for the Channel 4 family, both on and off air.

Channel 4 was set up to provoke, experiment and entertain. It was born risky. That doesn’t mean risky as in naked abseiling, it means creatively risky. Born risky means going where other channels can’t to create something new, alternative and different.

www.4creative.co.uk